(for week ending Thursday August 23, 2007; I'm closing this week's competition a day early.)
This week's winner, a two-tiered headline from Monday, has it all: breathy mention of (let's face it) a b-list celebrity in the first line, followed by a teaser question in the subhead. I'd say, all told, that this beauty is the prototypical AOL Welcome Screen headline:
Accident on Tom Cruise Set Hurts 11
Did Anyone Famous Fall Out Of Truck?
The runner-up was no slouch, either... I daresay that any other week, this one would have run away with the prize:
Celebs Get Fat, Too, You Know
By the way, the AOL Welcome Screen Headline I've been waiting for the past two weeks is:
Try AOL'S new webmail!
Get dialup speed and inconvenience no matter what your connection!
Really... effin'... excruciating... trying to access my web mail the past two weeks... on a broadband connection, no less.
And it's not just me... do a google using the words SLOW AOL WEB MAIL.
Congratulations to all our winners :-)
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